Kettle Brand
Tater Tracker

As consumers became more interested in transparent sourcing and sustainability, Kettle Brand introduced the Tater Tracker. Today, you can find a QR code on each bag of chips to follow back to the potato farm where their favorite chips were born.

This content featuring brand values integrated with brand-controlled messaging contributed to our overall objective of reaching existing and new consumer bases across a variety of social platforms to elevate brand awareness and ultimately drive purchase.

My roles included photographer, video producer, talent wrangler, and content creator, as well as lead collaborator, partnering with Two Penguins Production to produce individual commercial farm and 360 videos.